Lead Management / SEO (Search Engine Optimization)
We assist our clients to better tell their story online, and highlight the keywords that communicate your brand's message. SEO is not a guarantee the phone will ring or that you will be on the first page of Google. If anyone promises you that, run! They will take your money and you will be greatly disappointed.
In 2016, the two keys to SEO are creating great interesting and unique content that aligns with your brand and paying for online ads that deeply target your keywords. If you are in an ultra competitive business situation, your cost for each of those keyword impressions or clicks, will be higher than those companies with less competition to be ranked at the top. Legal firms, insurance companies, real estate firms, and mortgage services are among the highest costing keywords out there.
Having just a great website optimized for SEO and an online ad campaign is not enough. Your company must have a solid call to action to get people to pick up the phone. Do you have a unique product or service that few offer? If so, you will get greater results. We help firms find their niche when they do not think they have one. Most of the firms we have come to work with do not fully utilize their biggest asset, their current customer base! By better knowing your current customers needs and wants and what they value, you will be better at finding the keywords and hot buttons for those new client relationships.
In 2016, the two keys to SEO are creating great interesting and unique content that aligns with your brand and paying for online ads that deeply target your keywords. If you are in an ultra competitive business situation, your cost for each of those keyword impressions or clicks, will be higher than those companies with less competition to be ranked at the top. Legal firms, insurance companies, real estate firms, and mortgage services are among the highest costing keywords out there.
Having just a great website optimized for SEO and an online ad campaign is not enough. Your company must have a solid call to action to get people to pick up the phone. Do you have a unique product or service that few offer? If so, you will get greater results. We help firms find their niche when they do not think they have one. Most of the firms we have come to work with do not fully utilize their biggest asset, their current customer base! By better knowing your current customers needs and wants and what they value, you will be better at finding the keywords and hot buttons for those new client relationships.
HOT TRENDS IN 2016 WE CAN HELP YOU WITH
- Video Marketing to tell your story - We will come to your business and produce a series of videos that will highlight your story and what your product and service offerings are.
- Reputation Management - We provide a high tech portal that will show you all of your online customer reviews in one place as well as, provide a tool to gather more reviews to help your Google ranking. With more reviews, you rank better. With more positive reviews you close more sales!
- PR / Media Attention - The challenge is to come up with something interesting when you know your boring. We can find a story in anything and will help you shape it to get your company noticed online and offline.
- Social Media Management - We will post articles, pictures, video and more on various social media channels to better communicate your message. Not all firms need a twitter page, but we do find that Facebook Fan pages are the most popular.
- Pay-Per-Click Google/Facebook/Youtube Ads: We will manage, create and monitor all of your Google/Facebook/Youtube ads that target your keywords. Just know, that dollars spent on ads do not guarantee the phone will ring or that you will get sales. We can only report the amount of impressions or clicks to your website, it is up to your sales teams or product/service offering to convert prospects to closed sales. We pride ourselves on managing expectations on all fronts. We guarantee that you will be in the loop and get monthly reporting for all campaigns.