Marketing Plans
Integrity Management
Marketing Plan Guide
Companies forget what makes them special --- There are two major components to your marketing strategy, they are:
1. Effective and sustainable competitive strategies that make the competition irrelevant are important. We will help you identify yours.
2. Effective and complimentary operational and support activities that match your marketing strategy/objective. Without this a marketing campaign is just words, this changes the corporate culture.
3. A marketing plan must be measurable. No marketing plan should be static it be dynamic and most importantly implemented.
Remember: a strategy has zero value if you lack either the resources or the expertise to implement it. Your Coach is experienced in guiding executives through not only the development of an individual marketing strategy but will also hold you accountable to it’s successful implantation.
Two Specific Types of Marketing are Required Today:
Outbound:
An outbound marketing campaign is one that pushes marketing materials “out”. Examples are: Cols Calls, Direct Mail, Email Campaigns, Seminars, Presentations, Networking, and etc…
Inbound:
An inbound marketing campaign is one that creates a presence (mostly online) resulting in the prospect contacting you. Examples are: Websites, Blogs, Social Media, SEO, Online Article and Press Release Publishing, ebooks, Special Interest Groups and etc…
Both are critical for today’s success. Ignoring one group and focusing on the other just won’t cut it today.
We will make sure your organization and you personally (good marketing begins with you and must reference your persona as well as that of the company) have a plan consisting of the appropriate mix of both.
Target Market
It is essential to understand the market segments; demographics, competition, motivation for purchasing, consumer behavior and decision process and buyer perception of your offering.
Selling to existing or new customers, market awareness of product/service, competition, industry growth rate and market demographics.
Customer willingness to pay higher price because your offering provides a better solution to their problem.
The importance of knowing who your target market is selling to the appropriate decision maker who also a qualified candidate for your product or service. And when you are not sure who that is, it’s a good idea to know how to turn the connection that you do have into an effective salesman for your product or service.
Companies forget what makes them special --- There are two major components to your marketing strategy, they are:
1. Effective and sustainable competitive strategies that make the competition irrelevant are important. We will help you identify yours.
2. Effective and complimentary operational and support activities that match your marketing strategy/objective. Without this a marketing campaign is just words, this changes the corporate culture.
3. A marketing plan must be measurable. No marketing plan should be static it be dynamic and most importantly implemented.
Remember: a strategy has zero value if you lack either the resources or the expertise to implement it. Your Coach is experienced in guiding executives through not only the development of an individual marketing strategy but will also hold you accountable to it’s successful implantation.
Two Specific Types of Marketing are Required Today:
Outbound:
An outbound marketing campaign is one that pushes marketing materials “out”. Examples are: Cols Calls, Direct Mail, Email Campaigns, Seminars, Presentations, Networking, and etc…
Inbound:
An inbound marketing campaign is one that creates a presence (mostly online) resulting in the prospect contacting you. Examples are: Websites, Blogs, Social Media, SEO, Online Article and Press Release Publishing, ebooks, Special Interest Groups and etc…
Both are critical for today’s success. Ignoring one group and focusing on the other just won’t cut it today.
We will make sure your organization and you personally (good marketing begins with you and must reference your persona as well as that of the company) have a plan consisting of the appropriate mix of both.
Target Market
It is essential to understand the market segments; demographics, competition, motivation for purchasing, consumer behavior and decision process and buyer perception of your offering.
Selling to existing or new customers, market awareness of product/service, competition, industry growth rate and market demographics.
Customer willingness to pay higher price because your offering provides a better solution to their problem.
The importance of knowing who your target market is selling to the appropriate decision maker who also a qualified candidate for your product or service. And when you are not sure who that is, it’s a good idea to know how to turn the connection that you do have into an effective salesman for your product or service.